Retail & E-commerce

Build effective digital marketing systems that are unique to your business needs.

“We don’t build generic digital marketing systems for all retail businesses. Instead we design growth strategies that are tailored to how different retail businesses capture, convert, and retain customers.”

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The customer journey of every retail business is unique. Here at Virtunaav, we start by thoroughly examining various aspects of your customer journey and incorporating what we learn into your customer acquisition channels. In a world where agencies are fighting to bring you more and more traffic, we focus on attracting high-intent shoppers through data-driven, targeted marketing strategies.

(Read below to learn why more traffic doesn’t always result in more sales).

Why more traffic doesn’t necessarily mean more sales?

Most marketing agencies sell their ability to bring in a lot of traffic. But does that implicitly translate into sales and growth? A lot of times, no.
Quality leads are what grows a business and it is highly unlikely that a generic marketing approach, that is not based on industry-specific research, brings in those leads.
The customer journey and conversions are unique to each business, which is why a generic approach to get more traffic almost never automatically translates to sales.
Without a targeted approach, a large portion of ad budged generally ends up getting wasted on leads that don’t convert.

Our Approach

Our process starts with your customer – how they typically look for a product, how they react to content being presented and in what conditions they are most likely to buy. All of this research and insights are translated into a tailored digital marketing strategy that is specific to your business. Here’s how that could translate to specific types of businesses –

E-Commerce

Most E-commerce sites can draw customers. But at what cost? That’s where we come in – to provide you with high-converting lead capturing strategies.

Targeted approach to match products and services with customers.
High efficiency with paid acquisition methods.
Optimization of product pages for long-term organic traffic.

Physical Stores

The main challenge of a physical store is the local presense. Which is why it needs a strategy that is strongly based on local search and advertising.

Geo-focused SEO & Advertising.
Paid ads focused on local demographic.
Targeted local area reach-out through social media.

Multi-Channel Brand

Nothing servers an upcoming brand more than its brand identity. And to put that identity in front of an ideal audience, a targeted digital marketing strategy is a must.

Omni-channel marketing maintaining brand consistency.
Targeted global outreach.
Multiple customer acquisition pathways.