Professional Services

Legal, Real Estate, Accounting & More

Build strong, localized digital marketing strategies to make you stand out from the competition.

“Our marketing solutions are specifically tailored to the nature of services being offered, the audience that is looking for these services, the locality and the scale of the business.”

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We understand how customer acquisition for a business depends on several factors that are unique to its industry and, in many cases, even to the individual business. That is why it is highly unlikely that one generic approach works for all businesses. (Read more about it below.) At Virtunaav, we don’t treat every lead-generation process the same way. Instead, our strategies are designed to connect your firm with the right potential clients through precise, targeted outreach.

Why One Digital Marketing Approach Doesn’t Work for All Businesses

  • An effective digital marketing campaign will depend on various factors such as the nature of the services being offered, the niches within those services, the areas of operation, the target audiences and more. Needless to say, it becomes practically impossible for one approach to address the sales and growth needs of all businesses at all times.
  • The focus of marketing itself can change quite a bit from business to business. For example, the primary focus for a law firm could be to establish a digital presence that radiates trust and authority, while that of an up-and-coming real estate agency could be to attract people within their local community to follow them on social media.
  • Channels that fulfill the marketing needs of a business can be different at different times. Having a single static approach, where all digital marketing channels are being utilized in a generic manner, can result in inefficient usage of marketing budget.
  • Last but not least, the digital content of a business and the way it is presented to its audience is a direct reflection of the ethos of the company – something we believe should be personal to every business and the people associated with it.

How we do it differently –

Our research starts with what your client base generally looks for when seeking the services you offer. From there, we work backwards to build lead generation strategies addressing those needs. Details pertaining to the scenario, the need, and the demographic of a potential client are taken into consideration as part of this process. Together, these insights help us develop a tailored approach to both your digital marketing and the way your business is presented online. Here are a few examples of how that could translate across different professions:

Legal

Our research starts with the areas of legal services you specialize in and the examples of scenarios in which someone may seek these services. These become foundational insights for your lead generation strategies.

  • Search optimization for scenario-specific queries.
  • Focus on projecting authority and trustworthiness.
  • High local visibility.

Real Estate

Our priority for a real estate agent or agency is to make them stand out in their locality. To achieve this, we take into consideration the types of properties you deal with, the nature of deals you specialize in and the demographics of your ideal audience.

  • Data-backed targeting based on your ideal audience.
  • Strong local visibility through search optimization and advertising.
  • Specialized advertising for different property types and listings.

Accounting

For accounting and finance firms, we aim to build a digital presence that projects trust and authority while maintaining a strong focus on local visibility. We support this through relevant content, search optimization and targeted advertising.

  • Consistent projection of trust and authority across digital channels.
  • Data-driven targeting of relevant potential clients.
  • Strong visibility in local search.

Tell us about your business.

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