Professional Services – Legal, Real Estate, Tax Consulting

Professional Services – Legal, Real Estate, Tax Consulting & more

Build strong, localized digital marketing strategies to make you stand out from the competition

“Our marketing solutions are specifically tailored to the nature of services being offered, the audience that is looking out for these specific services, the scale of the business and the region of operation.“

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We throughly understand how a digital marketing strategy of a business is always dependent on various different factors and why one generic approach doesn’t work for every business (Read more about it below). Which is why here at Virtunaav, we don’t just treat every lead capturing process the same way. Instead, the plans we come up with are to exactly match the visibility your firm needs, clientele you want to attract, the locality you want to establish yourself in and the image you want to put out of the company.

Why one digital marketing approach doesn’t work for all businesses?

Multiple factors come into play for providing a digital marketing approach to a business selling professional services. They include the nature of the services being offered, the niches within those services, the area of operations, demographics of target audience and many more. Which makes it practically impossible to provide one approach that addresses all the factors, for all types of businesses, at all times.
The lead generation strategy, almost always, ends up being different for different businesses, even if they are providing same or similar services as on top of the aforementioned factors, equally important factors such as average cost of finding a lead also comes into play.
Focus of marketing itself can change drastically from business to business. For example the primary focus for a law firm could be to establish a digital presence that radiates trust and authority, while that of a new and upcoming real estate agency could be to attract as many people within their local community to follow them on social media.
Channels that fulfill the marketing needs of business can be very different at different points of time. Having a single approach where all digital advertising channels are being utilized in a generic manner will be a wasteful usage of the marketing budget.
Last but not the least, the digital content of a business and the way it is presented to the people is a direct reflection of the ethos of the company – something we believe has to be personal for every institution and the people working in it.

How we do it differently –

All our research starts from understanding what your clientele generally looks for in the areas of your services and then working backwards to incorporate that into all your lead generation methods. Every detail pertaining to the scenario, the need, and the demographic of a potential client is taken into careful consideration during this process. All of this is put together in terms of content, as well as the look and feel of the digital outlook you would want to have as a company. Here are examples of how that could translate to your business –

Legal

Our approach starts with thorough research on the areas of legal services being provided and the examples of scenarios in which someone may seek these type of services. This in turn becomes the foundation for each of the lead generation processes.

SEO and paid ads tailored to scenario-specific queries.
High focus on projecting authority and trustworthiness across all published content.
High local visibility.

Real Estate

Our top priority for a real estate agent or agency is to make them stand out in their locality. For this we take into account the types of properties you deal with, the kind of deals you specialize in and the demographics of your ideal audience.

Data-driven targeted outreach to high-potential audience via various platforms.
Local SEO and paid ads designed to match with high-intent searches.
Specialized ads for each listing.

Accounting

A digital outlook that projects trust is what we aim for accounting and finance firms, added with high focus on local visibility. We do this through content and targeted advertising that is focused on trustworthiness and authority.

Priority on establishing trust across all mediums.
Presicion targeting of high-intent leads.
Focus on high local search rankings.